Case study

Virgin Holidays has become the largest and most successful transatlantic tour operator, holding the position of market leader to the USA and Florida. Since it was founded in 1985 it has gone from strength to strength, and now offers holidays to mainland USA, Canada, the Caribbean, the Far East, South Africa, the Middle East, Indian Ocean, Mauritius, New Zealand and Australia plus a well established ski programme.

The company has traditionally published its holiday information via two channels – brochures and a public-facing website. These two channels were tightly coupled, which meant the website content was frequently out of date. Furthermore, the process of creating brochures was predominantly offline and Virgin Holidays sought to bring efficiency to this process by transferring it to a web-based application.

VYRE has helped Virgin Holidays to bring these ambitions to life, and provided a web-based application where content is dynamically updated ready to be published to the web and its brochures. In addition, as the content is now totally decoupled it can also easily be repurposed to additional channels such as mobiles. Furthermore, as all the information is now held in a central repository, Virgin Holidays has also been able to make it available to its call centre staff in order to improve efficiencies further and increase services to its customers.