Podcast

It’s called business intelligence for a reason

Business Intelligence
Participating Company: 
Dunn Solutions
Participating Company: 
ETM Ltd.
Participating Analyst: 
Ali Klaver
Participating Analyst: 
Bill Dunn

How do you make the data you already have work for you? Bill Dunn from Dunn Solutions Group says it’s easy if you have the right strategy and the right tools. With virtually every big software company offering business intelligence tools today, and with each taking a different marketing angle, Dunn Solutions Group is positioning themselves differently when it comes to business intelligence. They have a new marketing initiative and are focusing on business intelligence—the business side of it. The underlying concept is that business intelligence is not just the technology— it’s actually a key part of your business strategy. With business intelligence, organizations of all sizes can turn data into insight, which helps them make informed decisions, find hidden opportunities, and measure and manage performance.