Podcast

This podcast features Dan Lahl from Sybase talking to ETM's Ali Klaver about getting ahead of the competition and predict what will happen in the future with analytics.

AK: “Dan, what do you think are the major business challenges that analytics addresses?”DL: “That’s a great question Ali, and I think as transactional systems have been quite fully built out most customers and most businesses today are really looking towards building out their analytics, their decision-making capabilities and their data warehousing capabilities. This means that they can not only report on what has happened in the past and understand what’s going on today, but actually make predictions into the future on what new products, new services and new customers they can go after.”