White paper

It all starts with the customer. In business, this statement has always  been true. But today, a new breed of customer is dictating a fresh set of  terms in the dynamic between buyers and sellers.

IBM® Smarter Commerce™ addresses this changing dynamic by  putting the customer at the center of all operations, analyzing critical  client and operational data—from multichannel buying behaviors to  social media content—and building business processes that help  companies buy, market, sell and service their products accordingly.  It reaches deep within the business-to-business supply chain,  integrating business partners, suppliers and vendors, enabling the entire  value chain to anticipate customer needs, not react to them. And it  identifies and addresses the unsustainable inefficiencies of our global  systems of commerce.